The Kamloops Storm will look as imposing as they play.
The Storm have transformed their logo, creating one similar to the New York Rangers’ Statue of Liberty crest. Zeus features prominently in the logo.
“Zeus was chosen as he is the almighty god of the sky and king of the gods,” wrote Matt Kolle, the Storms general manager, in an email. “He is an imposing figure that controls lightning and thunder. He truly represents what the Kamloops Storm try to bring to hockey on and off the ice.”
Going through the design as a group helped the organization develop what they thought the organization’s identity should be and how they want to do their business.
“The Kamloops Storm seek to be leaders on and off the ice,” says Kolle.
Two years ago, current owner Tracy Mero wanted to reward the team for a strong second half and making the playoffs. Mero chose to buy a new set of jerseys. With less than a week to make them, then coach Ed Patterson quickly got on the phone with the players and discussed how to make a play off their Rangers colors and theme.
“The group settled on working with the highly popular Rangers third jersey,” added Kolle. “The group chose to modify the crest to best represent the Storm organization. I have always been a fan of the Rangers colour and the design they use.”
The Storm have also redesigned their website, which launched today.